I can’t stress enough the importance of having a Google My Business page and optimizing it. Your local SEO strategy, Off Page SEO strategy is incomplete without optimizing your GMB page correctly.
For any new client that we sign up under our SEO services, we always start with optimizing their GMB pages before doing any other off-page SEO strategies like link building or content marketing. Google my business optimization helps you to get listed in Google Maps and to appear with your business location on local search results.
There are more than 100 point checklist for GMB page optimization, but the first & foremost important point in this checklist is to START!