This is to all my fellow blog marketers who use wordpress to manage their blogs / websites. I have written a small tutorial ( don’t worry there are plenty of screenshots ) to help you get most of your wordpress blog as well as Google Analytics.
The Problem – Issue
Many of the websites have a small search box ( just as one displayed on the right hand homepage sidebar of this blog ) . It’s aimed at helping users to get to the content / item that they really want quicker and easily. Knowing what the users search in this “Search box” will help us to get more perspective on users and help in understanding what they are looking for in our blog and how we can present them in perhaps a better way to improve our bounce rate.
With loads of Ecommerce Enabled wordpress sites using shopping extensions like woocommerce, wordpress commerce , it becomes much more imperative to integrate your search box neatly and tightly with Google Analytics package.
Solution – Google Analytics Site Search
Google Analytics lets you understand, measure, analyze data of what people are searching on your search box. Doing so, is as simple as following below mentioned 4 Steps To Enable Google Analytics Site Search on WordPress
Step 1 : Login To Your Google Analytics account and Select Admin link
Once you have logged into Google Analytics using Google Account and are under Overview tab of Your report, select admin link located on the right hand top corner of the page.
Step 2 : Navigate To Your Profiles
Go to appropriate “profile” of your website and select the same in Google Analytics
Step 3: Select Profile Settings In Your Current Profile
Once you have selected profile – navigate to profile settings tabs.
Step 4 : Enable Site Search and Add Search Parameter “s”
Navigate to profile setttings under Google Analytics Profile and click to enable site search for your website. Add query parameter as “s” and click apply.
That’s it. Click apply and you are done. You will be able to see and analyze data of your search queries in search box right inside Google Analytics.
*This tutorials assumes you have not modified base WordPress installation and not modified search queries of default WordPress installation.